Email marketing is directly marketing a commercial message to a group of people by the use of electronic mail. It is most commonly thought of using email to send advertisements, request sales, business or donations. The main purpose of using emails is to build loyalty, trust and create brand awareness. Any email communication containing text sent on the behalf of the business is known as email marketing. It helps you keep your customers and prospective clients coming back with the use of attractive, professional looking email to stay in touch and build strong customer relationship with them.
ITG Consulting Pvt. Ltd. uses this medium of marketing as sending email is much cheaper than most other forms of communication, it delivers your message to the target people. There are three types of email marketing we do; direct email, retention email, advertising in other people’s emails.
The email marketing is good for a variety of reasons:
- It allows targeting the potential customers.
- It is data driven.
- It drives direct sales.
- It delivers relevant and targeted messages.
- There are chances to get additional loyal customers.
- It saves paper and postage charges.
- It builds dealings, loyalty and faith among the customers
- It supports sales through other mediums.
Firstly We, ITG Consulting Pvt. Ltd. create professional email newsletters for our customers, which is a huge representation of your company.
Secondly, we build and manage unlimited email list: we keep your list in excellent shape, grow your list by adding new contacts and deleting the useless email addresses.
Thirdly, we integrate it with social networking sites like facebook and twitter by adding click-able buttons to a section of the email newsletter this will help you increase the number of views and extend the life of your email marketing campaign.
And lastly, we Conduct a real-time survey and check out the updates for your email campaigns, we have real-time tracking and reporting tools to check the opens, clicks and bounces in the email marketing.